About ORMSY
We come from the automotive industry.
ORMSY develops, operates and manages e-commerce platforms for automotive businesses. It is built on more than 20 years of automotive publishing, television and online retail.
Founder
Joe van Zyl
For more than two decades Joe has documented South Africa’s custom car, hot rod and muscle car scene: in print, on television, on a podcast and online. That work built the relationships, audience and product knowledge ORMSY runs on.
112
editions of SA HotRods Magazine
850,000+
viewers per season at peak, The Rod Shop
110+
Built, Not Bought podcast episodes
40+
supplier and distributor relationships
Background
Print, television, podcast, e-commerce.
2007–2022
SA HotRods Magazine
112 editions covering hundreds of South African builds and builders, with technical how-to articles and product reviews. Consistently outsold major mainstream automotive titles in South Africa.
Television
The Rod Shop
Hot rod and muscle car TV show. Five seasons, over 850,000 viewers per season at its peak. Collaborations with Roush Performance and Monster Energy.
110+ episodes
Built, Not Bought podcast
Conversations with fabricators, engineers and business owners from the global automotive industry.
E-commerce
RestoMod.co.za
Launched as media moved online during COVID-19. Automotive editorial plus an e-commerce marketplace connecting enthusiasts with aftermarket suppliers.
The network
20+ years of industry relationships.
- 40+ performance parts suppliers and distributors
- Hundreds of workshops, fabricators and installers across Gauteng, the Western Cape, KwaZulu-Natal and the Eastern Cape
- International brands including Roush Performance, Monster Energy and Gas Monkey Garage
- Thousands of enthusiasts, builders and customers
Strategic consulting
Consulting for automotive brands and distributors.
Joe consults directly with automotive companies entering or growing in the South African aftermarket.
- New product launches Market positioning, content approach and go-to-market planning.
- Imported products Distribution strategy, dealer networks and market entry for international brands.
- Branding and digital presence Building authority in the SA market through content, social media and partnerships.
- International market entry Helping global automotive companies set up in South Africa.
- Product data and AI Structuring product information for search and AI discovery.
Let’s talk e-commerce.
Tell us about your products, your suppliers and your current platform.